Apple branded the world's most popular brand ...

The ranking christens Apple's successful shift into the consumer electronics market. Remember when it dropped "computer" from its name? But now what? Will it implode like Sony did? What new CE sectors will it take on? They have to be really big new chunks of business; Apple will now suffer the problem of big orgs. More growth requires exponentially more fuel.

My wish: I hope Apple takes on a huge new challenge like the auto industry. Cars are rapidly evolving into CE appliances--just as computers have. If Ford was smart, it would partner with Apple now. Why wait for Apple to buy an auto company with all its cash. I'm guessing Jobs has it on his radar. I'm hoping to be riding in a cool iPlug electric vehicle in five years.